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Yelp Highlights Veterans As Searches For Veteran-Owned Businesses Increased 101%

Yelp, the website and mobile app that features crowd-sourced reviews about businesses, has rolled out a new option to feature Veteran-Owned Businesses. The company announced this effort to help a growing number of consumers that choose to support businesses that align with their values. They announced that searches for Veteran-owned businesses in the U.S. increased by 101% year over year in the third quarter.

The searchable attribute can be added to the Veterans Yelp page and allows the Veteran to self-identify. Consumers will see this attribute under the "more info" section of the business profile. All Veterans that choose this Veteran-owned attribute will also receive a free window decal for their physical location.

Veteran businesses can learn more about the new attribute and how to use it by using the Yelp Veteran-owned Business Resource Hub. The Hub offers information and tools, inspirational stories, and more context on how Yelp is giving visibility to veteran-owned businesses.

In addition to this tool, Yelp is also launching a Veteran Business Fund that is set to award $10,000 to 10 Veteran-owned U.S. businesses totaling $100,000. Eligible businesses can enter for a chance to win at through Veterans Day, November 11, 2022. You can find the official rules at


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